I’m Walid, the founder of Better—a self-care startup reimagining how consumer goods are built in the Middle East. We’re building MENA’s first AI-powered, self-driving CPG brand, launching high-quality, ritual-driven wellness products validated by real demand before we ever touch inventory.

Think silk pillowcases, aromatherapy shower heads, caffeine shampoos, biotin gummies, and more. Our goal is to launch 1,000 hero products by 2030.

Previously, I founded:

• Callmi (acquired by BRINC): a platform to book MENA’s top startup experts for 1:1 video calls.
• Addenda (acquired by XA Motors): a blockchain B2B InsurTech startup.
• Hala Insurance (shut down and returned funds): a B2C InsurTech startup.

Previously, I founded:

• Callmi (Sold to BRINC): book MENA’s most in-demand startup experts over a 1:1 video call.
• Addenda (Sold to XA Motors): blockchain B2B InsurTech startup.
• Hala Insurance (Shut down and returned funds), was a B2C InsurTech startup.

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Gamedev 🎮

I spend my free time learning to how code video games for fun using Godot, an open-source engine.